Facebook, Twitter, Pinterest and LinkedIn are all examples of social networks which can be used as a part of your marketing efforts, although they are far from the only ones.
PPC advertising models are those such as Google Adwords and Bing, which only require payment when the ad is clicked through to the target website.
A technique where content is produced and distributed with the intention of providing relevant, interesting content to attract and engage a particular audience that a business is targeting.
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